PROFILE

Development Strategic Communications Professional with 12+ years of UN/USG/print journalism experience, specializing in Emergency Communication, Organizational Transformation, Crisis Management, and Digital Advocacy within high-stakes humanitarian settings (refugees, human rights, and child protection). Proven ability to safeguard organizational reputation and translate critical field insights into impactful donor-level strategies and public diplomacy efforts. Expert in directing award-winning multimedia content and driving exceptional digital growth, including acquiring 1 million+ new followers for the 7M+ followers of U.S. Embassy Dhaka Facebook page. I deliver strategic depth, systems thinking, and transformational impact across multi-million dollar portfolios.

• Mission-Level Strategic Alignment: Developed and implemented a Communication Strategy for USAID Bangladesh, aligning it with the Country Development Cooperation Strategy (CDCS) for 2020–2027 to support Bangladesh's development as an "Inclusive, Democratic, Prosperous, and Resilient Indo-Pacific Partner."

• Organizational Standardization: Developed and implemented the guide, “Navigating Social Media: A Guide for USAID Implementing Partners,” detailing Strategies and Best Practices for Effective Online Engagement for 70+ USAID Implementing partners.

• International Portfolio Strategy: Developed a communication and social media strategy for the USAID Turizam project, a five-year, $20 million initiative in Bosnia and Herzegovina.

• Economic Development Advocacy: Developed a communication and social media strategy for the USAID Diaspora Invest project, which supported more than 200 diaspora start-ups and early-stage firms in Bosnia and Herzegovina.

Strategic Communication

• Rise From The Shadows, a groundbreaking docu-drama series on USAID platforms.

  See First Season: Shadows and Hope. Watch Trailer.

• World Refugee Day video.

• Exploring Bangladesh with USAID Deputy Mission Director Randy Ali, video.

• Going the Last Mile with Bangladesh for COVID-19 Vaccinations, video.

• Bangladesh fully vaccinated 70 percent against COVID-19! Video.

• USAID Youth and Media Tour, video.

Digital Transformation

• Crisis Leadership for Vulnerable Populations (UNICEF): Led the crisis communications response to a severe funding gap impacting 300,000 refugee children's education, leveraging a high-impact press briefing, and media engagements (national and international) to stabilize media perception and safeguard brand reputation.

• Reputation Management Counsel (UNICEF): Provided critical, fact-based counsel to leadership on two high-stakes issues (Rohingya protection, camp security), proactively mitigating potential reputational damage.

Humanitarian Advocacy

• International Humanitarian Media Outreach (U.S. Embassy): Earned the Extra Mile Award (2017/2018) for conducting high-level media outreach and managing media reactions on the emerging Rohingya refugee crisis.

• Global Health Public Diplomacy (USAID): Honored with a Meritorious Honor Award for exemplary performance in public outreach supporting the promotion of the U.S. COVID-19 assistance and vaccine donations.

• Humanitarian Media Expertise (USAID): Received a Meritorious Honor Award for effectively promoting the activities of the Humanitarian Assistance Office (HAO) through the production of high-quality success stories and videos on social media, especially focused on the Rohingya response.