About
Myself

For over twelve years, my work has been less about "communication strategy" and more about an enduring promise: to ensure the voices of the unheard become the mandate of the powerful.

This is a journey that began not with a communication plan, but with the demanding, human-centric rigor of investigative journalism. I carried that foundation of deep listening into the high-stakes environments of the UN System (UNICEF) and the U.S. Government (USAID/U.S. Embassy), specializing in moving communication beyond theory and into transformative action.

I discovered that the greatest impact often lies just beyond the established plan. My most profound experiment was born from a simple field trip —an idea that led me to bypass traditional production cycles. Instead of hiring any agency, utilizing my own end-to-end production expertise and internal resources, I independently conceived and directed the docufilm series, Rise From The Shadows, for USAID platforms. This wasn't just a content; it was a collaborative bridge, designed to connect donors, implementing partners, and the very people whose lives were being transformed. The most profound success was watching beneficiaries, who had never performed before, explore themselves as actors/actresses. This project successfully implanted the idea of exploring inner strength, allowing these individuals to step forward as confident role models for their entire community. This, to me, is the ultimate award my work can give.

This commitment to human connection is my compass when navigating crisis. Whether leading the media response to stabilize the brand during a severe funding gap impacting 300,000 refugee children or serving as the primary media gatekeeper and counsel during high-stakes issues like the Rohingya crisis, my focus remains on anchoring the response in fact, dignity, and purpose to mitigate reputational damage.

I am a Development Communication Professional. I am always seeking new pathways to transform complex challenges into inspirational progress and ensure the people we serve are the heroes of their own narrative.